For Ilado’s first fragrance, I wanted to explore the power of
scent in bonding mother and child, right from the beginning
of life. My dream was to capture this sweet scent of tenderness and infinite love in a bottle so these memories could be revisited again and again.
Sandra Zeller, founder of Ilado
The baby smell. Is it addictive?
Scents are closely connected to our memories and emotions. Certain smells can trigger pleasant feelings and memories within us. For example, the gentle sweet scent of a baby’s skin can have a calming and soothing effect. Just like the senses of touch and sight, smell helps young mothers to bond with their child, right from the moment of birth. And this goes two ways: babies can differentiate between their mother’s milk and milk from other women. They even prefer the smell of clothes worn by their mother.
Many mothers say that their baby’s scent is one of the most pleasant scents they have ever smelled. This was scientifically proven in 2013. After analyzing brain scans of 30 women (mothers and non-mothers), a team of researchers confirmed that “Women’s brains react to the baby smell as if it were a delicious treat, or even a drug.” *
* Maternal status regulates cortical responses to the body odor of newborns - Johan N. Lundström, Annegret Mathe, Benoist Schaal, Johannes Frasnelli, Katharina Nitzsche, Johannes Gerber and Thomas Hummel
How does a baby smell?
Our challenge: to create a fragrance capable of evoking the tender, soothing and addictive smell of a baby’s skin. And who better than a mother to describe it? So we asked thousands of mothers to tell us, in their own words, what they recall the baby smell to be like.
« The smell of bread rolls »
« A warm bread roll fresh from the oven »
« A small brioche »
« The smell of caramel »
« The smell of sweet milk and cereal »
« A small juicy apple »
« Vanilla »
Creating the fragrance
We shared these responses with FLAIR, the Fragrance Creation Studio that developed our fragrance for mother, baby and nursery linens.
TENDER
WARM
ADDICTIVE
A tender and reassuring scented embrace that evokes the soft warmth and emotional comfort of those first moments of skin-to-skin contact. The scent of baby’s skin and mother’s skin mixed together. A delicate blend of crisp apple, muesli and almond milk, enveloping mother, baby and nursery linens with an aura of well-being and happiness.
Fragrance pyramid:
Top notes
Juicy apple, Essence of Bergamot
Middle notes
Ambroxan, Muesli, Almond Milk
Base notes
Caramel, Black Vanilla, White Musk
A mother’s infinite love. To the moon and back.
“To the Moon” is a declaration of love from a mother to her child.
The fragrance is housed in a sleek bottle, adorned with gold glitter, evoking the roundness and radiance of the moon.
The bottle is presented inside a case, like a precious treasure that will always remind us of our first memories of motherhood.
I love this special unique scent. It reminds me the soft warmth of baby after waking from a nap.
@this_perfectday
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